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Robina Floors Receives Industry Excellence Award From Malaysian Government - May 24, 2011

Robina Floors is proud to announce our Malaysian affiliate, Robina Flooring Sdn Bhd's recipient of the prestigious Industry Excellence Award for 2010 from the Prime Minister of Malaysia.

Jason Loh, President of Robina Floors, states "this award is a testament to Robina's long-term commitment to the manufacture of quality flooring products, continuous product innovation, and focus on green products. We are a vertically integrated manufacturer with our own plantations, MDF facilities, as well as flooring design and manufacturing capabilities." Mr. Loh further adds, "along with our successful Laminate and Wood product lines, another great example of Robina's commitment to bring highly relevant and competitive products to our distribution partners in North America is our highly acclaimed Botanicals Collection. Botanicals is our eco-friendly line of exotic-stained bamboos and high-style cork looks that is merchandised in a retail friendly small footprint. Because of our economies of scale as a manufacturer, we are able to pick and choose the best materials, and offer it at the most competitive prices to our customers. Mr. Loh also noted that Botanicals was designed in conjunction with plenty of feedback from Robina's customers.

Robina Floors is a global manufacturer of engineered hardwood, laminate, cork and bamboo products. Part of Singapore’s The Robina Group, Robina Floors has operations in Malaysia, Cambodia and China. The company’s U.S. operation is based in Atlanta, GA.

Robina Floors Launches New Commercial Website - Friday, May 6th, 2011
Robina Floors has announced it has launched a new commercial web site (RobinaFloorsCommercial.com) in an effort to meet the needs of commercial architects, designers, specifiers and contractors. The site will provide the professional community with technical, specification, installation, and warranty information. In addition, the site makes it easy for the professional to request product samples.
"I am excited about the launch of our new commercial website. This site will make it much easier for the A&D Community to access information and samples for our existing engineered wood and laminate products, as well as introduce them to our new strand woven bamboo and cork products - The Robina Floors Botanicals Collection,” noted Robina Floors National Sales Manager, Frank Suplee.
The launch of the new commercial site is Robina Floors’ first step in a multi component strategy to provide the A&D community with the specific tools they need. The company will launch a complete architectural binder over the next 30 days.
Robina Floors is a global manufacturer of engineered hardwood, laminate, cork and bamboo products. Part of Singapore’s The Robina Group, Robina Floors has operations in Malaysia, Cambodia and China. The company’s U.S. operation is based in Atlanta, GA.
Robina Floors Partners With William M. Bird & Company - Monday, April 4th, 2011

Robina Floors, a leading manufacturer and provider of engineered wood, laminate flooring, and Botanicals (strand woven bamboo and cork) announces a new distribution partner in the William M. Bird & Company. Based in Charleston, SC, William M. Bird & Company is a wholesale hard surface floor covering distributor covering a seven-state region in the Southeastern United States.
"William M. Bird & Company is one of the oldest and most respected flooring distributors in the country, and Robina Floors is very proud to have them as our newest distribution partner. We look forward to many years of mutual success," noted Frank Suplee, Robina Floors National Sales Manager.
"Over the past year Robina Floors has developed a great partnership with the William M. Bird & Company in Virginia and the Carolinas, and we see great potential for long-term, mutual success in Georgia as well as other Southeastern states," continued Suplee.
William M. Bird & Company now distributes Robina Floors’ engineered wood, laminate and newest line of Botanicals (strand woven bamboo and cork). Robina Floors and William M. Bird & Company representatives recently joined forces to participate in a month long concentrated sales blitz to launch products throughout the William M. Bird & Company’s region
Robina Partners with Central States Distributor - Tuesday, June 15, 2010


Robina Floors, a leading manufacturer and provider of engineered wood and laminate flooring, announces a new distribution partner in the Central Plains and Texas. The Master’s Craft Flooring Company is committed to providing quality flooring products that build a reputation of excellence. They value long-term relationships with their customers and strive to distribute products that will ensure continued success.

“We are thrilled to have The Master’s Craft as our new distributor. Their industry knowledge, stellar reputation and extensive geographical coverage will help us cultivate our presence in the market” said John Mitchell, Regional Sales Manager for Robina Floors.

Tim Igo of The Master’s Craft added that “We are excited as well to begin this relationship with Robina Floors. We believe their products offer quality and value besides providing an excellent complement to our current lines.”

The Master’s Craft now distributes Robina Floors’ Heritage, Vogue and Classic Series engineered wood collections as well as the Everyday, Heavyweight and Designer Series laminate collections. Robina and Master’s Craft representatives recently joined forces to participate in a one-week concentrated sales blitz to launch products in retail stores across a six-state region.
Robina launches Midwest Distributor - Monday, April 05, 2010


Robina Floors, a leading provider of engineered wood and laminate flooring, has launched a new distribution partner in the Midwest. The Bahr Company, a distributor of fine wood floors servicing the four state area surrounding Lake Michigan, specializes in assisting architects, designers and retail specialists in making the best flooring selection for all types of commercial and residential projects.

John Mitchell, Regional Sales Manager for Robina Floors, comments that “We are thrilled to have The Bahr Company as our new distributor. Their decades of professionalism and unmatched industry knowledge will enable us to expand our market share and brand awareness in the area. “

“We are always on the lookout for unique opportunities with products that fill our customers’ needs” said Jack Schroeder, Secretary/Treasurer of The Bahr Company.
“Robina locking wood and locking laminate do just that at competitive prices that our industry demands. We are very excited with the expanded product selection this offers us and look forward to a long term partnership with Robina.”

The Bahr Company now distributes Robina Floors’ Heritage, Vogue and Classic Series engineered wood collections as well as the Everyday, Heavyweight and Designer Series laminate collections.
Robina signs Northeast Laminate Distributor - Friday, March 26, 2010



Robina Floors, a leading provider of engineered wood and laminate flooring, announces a new distribution partner in the northeast. Wood Pro, Inc., with five warehouse and showroom locations servicing New England and eastern New York State, has earned the title of “The Wood Floor Experts” by providing customers with materials, knowledge, training and support for any floor project.
"Our vision to provide a unique combination of quality and value in our flooring products backed by consistent customer service has not changed," said Jason Loh, president of Robina Floors. “We seek the same values in our distributors and have found them in Wood Pro.”

Wood Pro's Dealer Sales Manager, Peter Nolan, comments that "By adding laminate to our solid and engineered wood flooring product mix, we can expand the selection available to our dealer partners, and help them drive sales in this growing category. We are excited for the opportunity the Robina laminate line will provide for Wood Pro.”

Peter goes on to say “Robina laminate is a high quality product, engineered with a superior locking mechanism for ease of installation. We are not getting into laminate to compete on the low-end with the big box and club stores. We believe our independent specialty retailers will be successful with a better, more valuable product, which will result in a more profitable opportunity for both of us."

Frank Suplee, Regional Sales Manager for Robina adds that “Over the past year, Robina has cultivated a great partnership in the southeast with Wood Pro’s affiliated company Custom Wholesale Floors, Inc. We see great potential for long-term, mutual success in the northeast as well."

Wood Pro, Inc. will launch distribution of Robina Floors’ Everyday Series, Heavyweight Series and Designer Series laminate collections by mid-spring 2010.
Robina Goes Green in Motorsport - Wednesday, March 24, 2010



Robina Floors has partnered with the Atlanta Motorsports Park (AMP) to supply floor coverings for the new Clubhouse adjacent to the driving course. Atlanta Motorsports Park (AMP) is the first green Motorsports Park in the world and is being built just north of Atlanta, Georgia, neighboring Robina’s U.S. headquarters.
Gunar Overbeck, V.P. Operations of Robina Floors, points out that “Since the 1960’s the Robin Group has focused strongly on using sustainable resources in our floor coverings. We are proud to support the first green Motorsports Park in the world with our products and look forward to seeing the completed facility”.

Robina will provide highly renewable floor coverings for the AMP project scheduled to be completed late 2010. Jeremy Porter AMP CEO says “I am excited to see Robina as a sponsor. Their products are the perfect fit for our project”.
Robina enters Laminate Joint Venture - Saturday, May 30, 2009



Robina Floors is pleased to announce that it has signed Desai Zhongxin in a joint venture agreement. Located in Changzhou, China, the factory has a capacity of eight million square feet a month. Under the specific terms of the agreement, the Desai factory will operate its five Homag profiling lines to produce 2G and 5G lock laminate flooring in accordance with Robina’s Vaelinge license.



Mr. Jack Hang, Factory Manager of Zhongxin said that he is “honored to be affiliated with a company that has such a strong reputation in both US and Asian markets. I am looking forward to grow our companies in the North American flooring industry with this partnership.” Mr. Yao, owner of the factory, currently holds the Chairmanship of the Changzhou Flooring Association.



President of Robina Floors, Jason Loh adds: “We’re excited to finalize this venture. In conjunction with our current laminate production base in Mentakaub, Malaysia, it allows us to ensure consistent quality. We will have twenty Robina production experts on-site to quality control the products from the beginning of the line to loading. We will now offer our customers a full array of products at all price points – from entry level to super luxe and true commercial grade. We have gathered feedback from our customers during Surfaces and will launch the collections in the first half of 2009.”
Robina Adds New Distribution - Sunday, May 24, 2009

Robina has partnered with Custom Wholesale Floors (CWF) to distribute the Robina laminate collection throughout the Southeast. CWF has been in business for over thirty-five years in which it grew from one location to a vibrant company with large distribution centers in five cities servicing Florida, Georgia, Alabama, South Carolina and North Carolina.

Jason Loh, President of Robina Floors, said “Custom Wholesale and Robina share the same core values of quality and reliability. We seek long-term, mutually beneficial partnerships that go beyond seller and buyer. Our goal is to actively help each other grow and prosper. CWF has years of experience in their market, we have the products and infrastructure to serve their customers. It’s a great fit.”

Joe Fleri, Sales Manager of Custom Wholesale Floors remarked: “We have a storied history as the premium wood flooring distributor in the Southeast US. We have always been diligent and thoughtful with the product lines that we take to market. Our customers require high quality and value along with dependable service and support. We wanted to take the same approach with laminate flooring. In deciding on our laminate partner, Robina fit the ideal for what we look for in a supplier to cover our customers’ needs. They have the right products and excellent operational and sales support. We are excited about the opportunities between Robina Laminate and CWF.”

Dean Nixon, VP Sales of Robina adds “We’ve already planned the blitz in Florida. As usual for Robina, our entire sale and operations team will participate in the launch. Everyone is very excited about the new relationship and the products.”
Robina Launches New Laminate Line - Tuesday, May 05, 2009

Robina Floors is introducing a new collection of laminates that will help retailers to tailor the selling story to their customers’ needs.

Homeowners are still buying but their purse strings are a little tighter. Not surprisingly, they are more discriminating and want real value for their money.

Our new laminate line can be subdivided into three categories:
The Everyday Series
Dedicated to providing quality, style and selection at affordable prices.
This line consists of six products, three handscraped 5 5/8” x 8.3mm and three textured at 7 ¾” x 8.3mm
They carry a ten-year residential warranty

The Heavyweight Series
Made extra strong, this floor will endure the toughest high-traffic areas in the home. Classified as AC4 it is also approved for light commercial applications, such as offices.
There are eight products in this category at 5” x 12.3mm textured.
The Heavyweight Series comes with a 25-year residential and lifetime structural warranty

The Designer Series
Offers high quality, superior decors and current innovations.
Four products are high-definition handscraped and embossed, the ultimate in detail.
Four products are high-gloss and ultra smooth that mirrors the look of prefinished wood
Dimensions for both are 5” x 12.3mm with an AC3 abrasion classification.
They carry a 15-year residential warranty.

All products come with the revolutionary Valinge locking system.
They are shown in a display featuring twenty-two sample boards.

Mark Suplee, Sr. VP of Sales states: “We are very proud of this new product offering because it will make the selling process easier. It’s not so much about upselling anymore than it is about making the sale - period. It’s become more important to customize the offer to the consumer’s life style, her sense of fashion and her budget – in that order. We believe the Associate on the floor can do that with a one-stop display: Robina’s.”

You may not know: Robina is vertically integrated. The company owns 65,000 acres of forest land in both China and Malaysia. Since 2005, over one million trees have been planted on the plantations. This ensures a sustainable, economical and long-term resource for raw materials. In 2008 Robina set the bar for excellence in their MDF plant, achieving a world record with its Metso press line producing 90.2 m/min of medium density fiberboard. The combination of sustainable practices and ultra modern equipment translates into competitive advantage for the distributor, retailer and ultimately, the consumer.
Robina Enters Laminate Joint Venture - Thursday, April 30, 2009

Robina Floors is pleased to announce that it has signed Desai Zhongxin in a joint venture agreement. Located in Changzhou, China, the factory has a capacity of eight million square feet a month. Under the specific terms of the agreement, the Desai factory will operate its five Homag profiling lines to produce 2G and 5G lock laminate flooring in accordance with Robina’s Vaelinge license.

Mr. Jack Hang, Factory Manager of Zhongxin said that he is “honored to be affiliated with a company that has such a strong reputation in both US and Asian markets. I am looking forward to grow our companies in the North American flooring industry with this partnership.” Mr. Yao, owner of the factory, currently holds the Chairmanship of the Changzhou Flooring Association.

President of Robina Floors, Jason Loh adds: “We’re excited to finalize this venture. In conjunction with our current laminate production base in Mentakaub, Malaysia, it allows us to ensure consistent quality. We will have twenty Robina production experts on-site to quality control the products from the beginning of the line to loading. We will now offer our customers a full array of products at all price points – from entry level to super luxe and true commercial grade. We have gathered feedback from our customers during Surfaces and will launch the collections in the first half of 2009.”
Second Joint Venture Announcement within a Week - Thursday, January 29, 2009

For the second time this week, Robina Floors is pleased to announce yet another partnership. The facility is located in China and will produce 2G and 5G lock laminate flooring in accordance with Robina’s Vaelinge license.

Robina already fully owns and operates a laminate factory in Malaysia and an HDF plant in China. This joint venture furthers Robin's long term goal of creating sustainable competitive advantages in both China and the U.S.

President of Robina Floors, Jason Loh said: “Robina is on a course of expansion. On the surface, the current economic landscape would suggest retrenchment and crisis management. Actually, I consider this recession an enormous opportunity to realize competitive gains. This joint venture allows us tremendous freedom to emplace our own processes, procedures and quality control, something that's difficult for many to achieve with external suppliers. We select our strategic partners very carefully and with our collective long term goals in mind."
Robina Announces Joint Venture Partnership - Tuesday, January 27, 2009


Robina Floors is pleased to announce a joint venture with Penghong Flooring in Dalian, China. Penghong is a manufacturer of high quality engineered hardwood flooring with a monthly capacity of two million square feet. All products are made in-house with Penghong's own birch coreboard that is FSC certified and 100% CARB compliant. The factory is also certified ISO 9000:2001, which ensures efficient management and production processes. Under the specific terms of the joint venture agreement, Penghong will profile the flooring in accordance with Robina’s Vaelinge license. Over the past five years, Robina's 5G locking system has proven itself to be reliable, defect free and a favorite with retailers, installers and end consumers.

Mark Leo, Director of Penghong states: “Robina Floors is the perfect partner for us. Our companies’ core philosophy encompasses quality and attention to detail. Our workforce is highly trained and experienced. We have built solid reputations in our respective markets and are ready to take the next step to expand and grow.”

Jason Loh, President of Robina adds: ”Penghong Flooring is a great addition to our portfolio of companies. This partnership will amplify our existing production base and continue our strategy to position Robina as a strong all-around player in the U.S. flooring market. A severe economic downturn, such as we are experiencing now, brings with it great opportunities to invest in the future. We don’t just want to survive this decline in business activities but rather situate ourselves to thrive in the years to come. Entering a joint venture partnership with Penghong will allow us to do just that. We are looking at additional strategic alliances to solidify and strengthen our business model.”